Thursday 7 May, 2015
9.00 - 10.30 am (arrival by 8.45)
David Spence Room, Adelaide Town Hall, 128 King William Street, Adelaide
To be a great ‘sales person’, it’s crucial to understand the problem your audience is facing... and help solve it. Yet too often when it comes to sustainability, we make assumptions that our concern for the environment and recognition of the many rewards of sustainability are shared by all around us. Most often, that’s not the case.
As change agents, we need to help organisations understand and achieve the benefits that are available to them by implementing sustainability initiatives. This means we need to change our language to suit our audience.
A business case is a communication tool to help influence change. It sets out a logical proposal that supports decision makers to take or approve an action that is of benefit to the organisation.
Jeff Elliot, from EY will present this free training session - Selling Sustainability: Steps for creating a compelling business case for change. This will be useful for signatories who have identified their next steps, and now need to convince management to spend money or time on implementation.
RSVP is essential. Please RSVP by Monday 3 May 2015 by email to firstname.lastname@example.org